It was a big day for Australia, however online all seems a bit funnier that it is in reality.

Toy Story 3 – Hi, I’m the new PM
Toy Story 3 – Hi, I’m the new PM” (Yahoo 7)”

The Gillard Revolution – Win a Brand New CX7 (Daily telegraph)
“The Gillard Revolution – Win a Brand New CX7” (Daily telegraph)

Join Hospital and extras by June 30 – OK? – Yes, Prime Minister (News.com.au)
“Join Hospital and extras by June 30 – OK? – Yes, Prime Minister” (News.com.au)

Gillard in control – Shrek is upset (Ninemsn)
“Gillard in control – Shrek is upset”(Ninemsn)

Big news grab a lot of attention. And of course hungry for information users go straight to the source to find out more about what’s happening. Media portals had a fare share of the traffic coming through today, but it was interesting to see how advertising has changed the whole picture of the situation. And the winners are:

“Toy Story 3 – Hi, I’m the new PM” (Yahoo 7)”
“The Gillard Revolution – Win a Brand New CX7” (Daily telegraph)
“Join Hospital and extras by June 30 – OK? – Yes, Prime Minister” (News.com.au)
“Gillard in control – Shrek is upset”(Ninemsn)

Pizza Hut Triple Dippers

Pizza Hut Triple Dippers

Use of the fonts is very important. Pizza Hut use very nice, modern font which is being applied on most of the business marketing material. However, it is also very important to check that every letter of chosen font plays its role properly and it easy to read and understand. For me, it seems that letter “t” looks like “c” in this particular font. Have your say…

Branded Coffee Cup

Coffee cup nrma vision personal training

Where are all your customers? Well, they just around the corner in the coffee shop. Branded coffee cup seems to be successfully promoting the business with a personal touch.

NRMA example – effective, but when you enjoy the coffee you are covering most of the visual. So people around you won’t even notice what’s on the cup. The visual was printed on the actual cup and I believe it is quite expensive and time consuming option.

Vision Personal Training decided to use “straight in your face” concept. Round, 2×2 sticker attracts a lot of attention, well at some point it becomes a bit annoying, but it does the trick. This version is less expensive (order the labels and stick them on top of the cups) and it seems delivering better results. What ‘s on your cup?