There are only a few humble attempts to push QR codes that you can see around – magazines, billboards. Quick response technology is a great tool and I believe it should be expanded more. QR codes will help to reinvent and enhance shopping experience – imagine you are in the electronics store and want to purchase new digital camera, however you are not sure about its features. It looks good from the outside, but what’s inside is more important. In this case you will have to play “catch me if you can” with one of the consultants or wait until one will be free to help you. If QR codes will be available and printed let’s say on shelf talkers – you can simply scan the code and get all information you need without wasting your time browsing the web and searching for the information or waiting for the consultant to come. Real Estate, retail, businesses and service providers can greatly benefit from using this simple but very effective method of providing clear and concise information to the consumer.
It’s not a secret that Apple mobile devices don’t read Flash or Silverlight. I always thought that Apple products are creative platforms with enhanced user experience and nice design, however right now Apple really limiting creativity for designers and developers by its inability to play flash animation.
Ok, we can live without Flash banners, but how about Flash games which are so popular on Facebook or flash business applications that been around for years. At the end all we have is three choices 1: start getting rid of flash completely to support Apple devices 2: Wait for HTML5 to arrive which is promising to embed links for video, audio, flash, etc, so there no plug ins required 3: Think of Apple as an arrogant company and just ignore their inability to read the flash files. The last one will be hard to do I tell you that!
You probably already noticed how Telstra brought their T-Hub, iiNet have their Fetch TV and so on. So, it’s obvious that companies are moving into online video streaming. That means web soon will become one big media hub that will be accessible from any home TV. Therefore user experience will change from reading company information to viewing video about the company and its products / services. As far as I know people already using this feature in Japan and hopefully National Broadband Network will change our web/TV experience soon as well.