Some time ago I’ve purchased cat food for my pet at local PetBarn store and as a part of customer service benefits I was asked to register for their email newsletter – and I did. A week later I’ve received first email from Petbarn and I’ve spotted one thing straight away – the newsletter contained promotions for dogs, birds and fish, but not for cats! It means that email newsletter that go out (every week) targeting whole database of customers (no matter what their preference is) even if they are not in the target market. Simple selection of “customers’ pet” in the entry form can fix this issue ones and for all. Well, PetBarn is just an example, however most of the retailers in Australia doing the same thing.
Where are all your customers? Well, they just around the corner in the coffee shop. Branded coffee cup seems to be successfully promoting the business with a personal touch.
NRMA example – effective, but when you enjoy the coffee you are covering most of the visual. So people around you won’t even notice what’s on the cup. The visual was printed on the actual cup and I believe it is quite expensive and time consuming option.
Vision Personal Training decided to use “straight in your face” concept. Round, 2×2 sticker attracts a lot of attention, well at some point it becomes a bit annoying, but it does the trick. This version is less expensive (order the labels and stick them on top of the cups) and it seems delivering better results. What ‘s on your cup?