QR Codes – Reinvent the shopping experience

QR code

There are only a few humble attempts to push QR codes that you can see around – magazines, billboards. Quick response technology is a great tool and I believe it should be expanded more. QR codes will help to reinvent and enhance shopping experience – imagine you are in the electronics store and want to purchase new digital camera, however you are not sure about its features. It looks good from the outside, but what’s inside is more important. In this case you will have to play “catch me if you can” with one of the consultants or wait until one will be free to help you. If QR codes will be available and printed let’s say on shelf talkers – you can simply scan the code and get all information you need without wasting your time browsing the web and searching for the information or waiting for the consultant to come. Real Estate, retail, businesses and service providers can greatly benefit from using this simple but very effective method of providing clear and concise information to the consumer.

Web 2.0 – winners

I remember back in 2005 someone has forwarded me the image with a list of web 2.0 logos. The list contained 450 newly created services. It was amazing, for some reason on that day it felt like Internet was completely different place to what it was before. Everyone wanted to get their slice of Web 2.0.

5 years later, it is clear that there are dominant services that users prefer to use on daily basis and here they are: Facebook, Twitter, YouTube, WordPress. Just 4 out of 450. Why? Because they simple to use and allow users to communicate instantly.

Video – the future of web

Video about the business
You probably already noticed how Telstra brought their T-Hub, iiNet have their Fetch TV and so on. So, it’s obvious that companies are moving into online video streaming. That means web soon will become one big media hub that will be accessible from any home TV. Therefore user experience will change from reading company information to viewing video about the company and its products / services. As far as I know people already using this feature in Japan and hopefully National Broadband Network will change our web/TV experience soon as well.