While the most of companies try to use 3D mapping on buildings and large surfaces, Red Bull did come up with the different approach.
Yahoo has converted ordinary bus stops into interactive screen billboards to promote their new mobile apps. Interactive bus stops are located in 10 different spots around San Fancisco. Each bus stop has a score meter, so it’s suburb against suburb. Suburb with the highest score will win a street party after 10 week campaign will be finished.