Mobile Year in Review 2010
Some facts about social media and mobile:
Twitter: 347% growth in mobile usage
Facebook: 200 million mobile users
YouTube: 100 million YouTube videos played on mobile devices everyday
15
Dec
15
Dec
New logotype for Comedy Central
Entertainment TV channel has an amazing rebranding and new logotype which is due to roll out in January 2011. New logotype is a parody of the widely used copyright sign. Creative, clean, simple and modern – these are the attributes of the modern rebranding. Shall we call this one “copyleft”?
10
Dec
Interactive Projection Art on snow – Red Bull Off The Planet
While the most of companies try to use 3D mapping on buildings and large surfaces, Red Bull did come up with the different approach.
09
Dec
BMW Flash projection – after image effect
Tell me something. And I will forget. | Show me something. And I can remember. | Involve me. And I will understand.
The first commercial that doesn’t use directly visible logo! “Literally gets inside people heads”
08
Dec
Smirnoff ‘Purified’
Latest Ad by Smirnoff created by JWT Sydney and Nylon Studios. The production is clean, crisp and mind-blowing, the idea could be improved. The thing is this Ad will be suitable for almost any product, so some of you might be surprised to see bottle of Vodka at the end of commercial.
07
Dec
QR Codes – Reinvent the shopping experience
There are only a few humble attempts to push QR codes that you can see around – magazines, billboards. Quick response technology is a great tool and I believe it should be expanded more. QR codes will help to reinvent and enhance shopping experience – imagine you are in the electronics store and want to purchase new digital camera, however you are not sure about its features. It looks good from the outside, but what’s inside is more important. In this case you will have to play “catch me if you can” with one of the consultants or wait until one will be free to help you. If QR codes will be available and printed let’s say on shelf talkers – you can simply scan the code and get all information you need without wasting your time browsing the web and searching for the information or waiting for the consultant to come. Real Estate, retail, businesses and service providers can greatly benefit from using this simple but very effective method of providing clear and concise information to the consumer.
07
Dec
The cleanest test drive ever
Hey that is a bit more advanced that traditional augmented reality – using multiple AR markers all showing different objects.
07
Dec
Web 2.0 – winners
I remember back in 2005 someone has forwarded me the image with a list of web 2.0 logos. The list contained 450 newly created services. It was amazing, for some reason on that day it felt like Internet was completely different place to what it was before. Everyone wanted to get their slice of Web 2.0.
5 years later, it is clear that there are dominant services that users prefer to use on daily basis and here they are: Facebook, Twitter, YouTube, WordPress. Just 4 out of 450. Why? Because they simple to use and allow users to communicate instantly.
07
Dec
Play games at the bus stop!
Yahoo has converted ordinary bus stops into interactive screen billboards to promote their new mobile apps. Interactive bus stops are located in 10 different spots around San Fancisco. Each bus stop has a score meter, so it’s suburb against suburb. Suburb with the highest score will win a street party after 10 week campaign will be finished.
07
Dec
Parking spots on your GPS
Just imagine how convenient it would be if your car GPS could show close parking spots available.
07
Dec
07
Dec
Save as WWF, save a tree!
A new green file format! Save as WWF, save a tree! The file format is due to launch early 2011. The whole idea of the new file format is to act like normal PDF, however the file that can’t be simply printed out! Try it now here: www.saveaswwf.com
07
Dec
Have you noticed? Google got a bigger logo and instant search capabilities!
P.S.: You need to be logged in to experience instant search!
07
Dec
Do you want to know what Google looks for when crawling your website?
Nowadays search is everything and getting your website to the top of the list is a huge job. There are numerous companies around proposing SEO services. However how would you know that company is doing a good job for your website? Hooray, there is website analysis tool available to everyone that allows you to check what can be improved on the website in order for better indexing on Google.
It is called Woorank http://www.woorank.com/
07
Dec
BendDesk: Multi-touch on a Curved Display
Beautiful concept, juts a size of the box behind the display is a bit confusing. 🙂 I can already see how it can work as a curved bracelet with embedded phone, watch, car keys, credit card etc. It reminded me of a Vodafone Future Vision website released in 2004.
06
Dec
Vector graphics in HTML5
I think Vector graphics is one of the most important things that should be developed further in HTML 5. People more and more browsing the web from their mobile devices and sometimes top menu or CSS pampered buttons look very pixelated when zooming on the content. I think it will improve user experience dramatically.
06
Dec
War of the worlds: Flash and Apple
It’s not a secret that Apple mobile devices don’t read Flash or Silverlight. I always thought that Apple products are creative platforms with enhanced user experience and nice design, however right now Apple really limiting creativity for designers and developers by its inability to play flash animation.
Ok, we can live without Flash banners, but how about Flash games which are so popular on Facebook or flash business applications that been around for years. At the end all we have is three choices 1: start getting rid of flash completely to support Apple devices 2: Wait for HTML5 to arrive which is promising to embed links for video, audio, flash, etc, so there no plug ins required 3: Think of Apple as an arrogant company and just ignore their inability to read the flash files. The last one will be hard to do I tell you that!
06
Dec
Video – the future of web
You probably already noticed how Telstra brought their T-Hub, iiNet have their Fetch TV and so on. So, it’s obvious that companies are moving into online video streaming. That means web soon will become one big media hub that will be accessible from any home TV. Therefore user experience will change from reading company information to viewing video about the company and its products / services. As far as I know people already using this feature in Japan and hopefully National Broadband Network will change our web/TV experience soon as well.