Product Photography Pricing
Product photography is a critical element in any e-commerce platform and marketing campaign, as high-quality images can significantly improve the customer experience and decision to purchase a product. As a business owner, marketing or salesperson looking for quality imagery of your products, budget is an essential part of your business. Hence, finding an experienced product photography studio that provides competitive rates in the market and offers top-tier product photography services can be a challenging task. In the following section, we will delve into the process of determining product photography pricing, unveiling the key factors that shape it and provide valuable insight into the components that constitute product photography pricing.
Why pricing is per image?
Pricing product photography on a per image basis is a common practice in the industry as it provides transparency for both client and product photography studio. It’s easy for client to understand what they are paying for, as they can allocate budget on the number of images they require. This builds trust and avoids misunderstanding. Furthermore, pricing per image is scalable, allowing clients to manage their budgets more efficiently.
Different clients have different requirements and marketing needs. Some may need only a few images, whereas others may require hundreds of images for a large e-commerce website. Per image pricing allows Studio to cater to a wide range of clients and photoshoot requirements. It is important to state that every photoshoot is unique, charging per image allows us to customise our services on the specific needs of each client and project. Where some clients may require express turnaround of images within 1 business day, this may require additional resources.
Such pricing structure offers predictability; therefore, client predict cost and manages their marketing expenses more effectively. Lastly, pricing per image offers competitive advantage, where client can compare pricing easily and choose product photography studio based on their specific needs and budget.
What the pricing is made of?
Product photography pricing structure is made of a complex contributing factors starting with expertise and experience of the photographer, equipment and resources, number of products, product preparation, complexity of the shoot, editing and post-production and other factors.
Skill and Experience – The expertise and experience of the photographer play a significant role in product photography pricing. An experienced photographer with a proven track record is a key starting point for delivering stunning product images. A product photographer must be well versed in the technical aspers of photography, including camera settings, focus, depth of filed and exposure. This knowledge allows them to capture sharp, clear, and detailed images consistently. It is also important to outline attention to detail, product knowledge, creativity, innovation, and styling. Product photographer often encounter challenges from difficult lighting and complex product designs, in particular this can be seen in fashion and jewellery designs. As such, experience matters when a professional product photographer assigned to the photoshoots.
Equipment and Resources – Professional grade equipment and Studio set up play a significant role in in product photography process and its pricing. This equipment varies from cameras, lenses, lighting setups, studio space and many more. The cost of acquiring and maintaining these tools will naturally reflect the pricing per image. Factors such as equipment depreciation, maintenance, rental costs, managing resources like team of photographers and post product members. Several staff members play vital roles in overseeing product photography services. These include the Studio Manager, Garment Preparation Staff, Photographers, Retouchers and Deep Etchers.
Garment Preparation- Preparation garments for product photography is a crucial step in ensuring that clothing items are presented in their best possible light. Garment preparation involves series of tasks aimed at achieving a polished and appealing look to achieve better sales results. Garments are required to be unpacked and steamed thoroughly to remove any wrinkles, creases, and imperfections. Furthermore, garments are required to be handled with care to avoid damage or stretching. In some cases, tags may need to be removed for the photoshoot to maintain a clean and professional appearance.
Image Editing, Deep Etching and Post Production - The images require extensive post processing per image. As such, each project involves input from each post production team member for background removal, retouching and colour correction. These processes are time consuming tasks that contribute to the final image quality. Our studio has its own reliable post production team, which empowers us with the capability to edit images in real-time. This invaluable aspect of our Studio equips us to offer express turnaround options for image delivery.
Image deep etching, also referred to as background removal, plays a pivotal role in the e-commerce marking process. Deep etching is instrumental in enhancing the visual appearance of the product or garment, as it allows for the isolation of objects or subjects in an image form their background. This, in turn, facilitates the presentation of products in clean and highly professional manner.
Notably, in advertising, e-commerce, and marketing, deep etching is used to create visually appealing images for website, catalogues and social media. This ensures that images seamlessly integrated with the overall campaigns layout and design, resulting in a refined and polished appearance.
And most importantly, deep etching provides the invaluable ability to customise images to meet specific requirements. This includes tasks such as altering background colour, applying filters and effects, and incorporating text or graphics.
It’s worth highlighting that our studio provides deep etching services as part of the overall project.
Product Photography Pricing structure
Our pricing breakdown is designed to provide transparency and clarity to our valued customers. We believe in offering a fair and straightforward pricing structure, ensuring you know exactly what you're paying for. Our pricing model provides flexibility and enable better budget management for our clients. We offer scalable pricing structure, in other words, volume-based pricing. It is a flexible pricing model that adjusts accordingly to the quality of images the client requires. In simple terms, the more a client requires, the lower the price per image becomes. Our scalable pricing model adapts to your growths, meaning you only pay for what you require. With transparent pricing tiers, you have the freedom to scale up or down according to your specific demands. We are here to support your growth and our flexible pricing model is designed with your success in mind.
This pricing model is beneficial for both parties, customers and studio, fostering transparent and long-term relationships. We take pride in our competitive pricing, and we're always ready to answer any questions you may have about the breakdown. Honesty and integrity in pricing are at the forefront of our commitment to customer satisfaction.
What would be the approximate turnover time for the images?
The turnaround time for images that are processed from the photoshoot time, post production and final date submission is usually 5-7 business days from the photoshoot date.
Typically, the turnaround time for final images, encompassing the period from the photoshoot date through post production to the final submission date, spans approximately 5 to 7 business days starting from the initial photoshoot. For relatively simple images with straight forward subjects and background, the standard turnaround time applies. For complex projects, with intricate details, complicated studio and product set ups, there might be additional day or two added to the standard turnaround times. The same applies for large quantity orders, where additional day or so may be required to handle a large volume of images.
The complexity of the photoshoot can vary widely, Factors like the need to intricate lighting setups, props, or specialised styling can add complexity to a project. More complex photoshoots require additional time and resources, which can translate into additional time. If you have specific requirements for image processing, such as custom retouching, special effects, or detailed and specific editing, this may also extend the turnaround time.
We always strive to deliver the images ahead of schedule because customer satisfaction is of paramount importance to us.
Is it possible to have the pieces dropped off at your studio?
We understand the convenience of dropping off your pieces directly at our studio. If you prefer this option, please feel free to contact us to make arrangements. Our team will be happy to provide you with any necessary instructions, convenient timing and ensure a smooth drop-off process. We value your convenience and look forward to accommodating your needs as best as we can. Your satisfaction is our priority, and we aim to make the experience as hassle-free as possible for you.
In summary, our pricing model incorporates a variety of factors, considering skills, staff and resources, equipment, product complexity and volume. We value our clients and committed to building and maintaining long-lasting professional relationships in the world of product photography services.