Ghost Mannequin Photography
Wow Your Customers With The Ghost Mannequin Photography!
In today’s online fashion and retail world, the product appearance is a crucial part of how it sells. That is why a good quality clothing photography can make your product stand out from the crowd. Being able to showcase the unique product features, quality of the material and clothing style can be easily achieved by ghost mannequin photography. However, ghost mannequin photography can sound as an easy job, but it is a quite heavily technical process and requires a certain knowledge and experience using Photoshop.Ghost Mannequin Photography Examples
Ghost Mannequin Photography Special Offer
It's Back! For a Limited Time Only! $20+gst per final image. 50% OFF*
What's Included?
Steaming and Preparation
Photography
Deep Etching (Background Removal)
Retouching & Colour Correction
How Long Will it Take?
Fast Turnaround Included (5-7 business days)
Express Turnaround Available (1-3 business days)
Final Images
Instant Online File Delivery
Supplied in High Resolution (for print) as well Web Optimised formats (for eCommerce)
Supplied in the following formats: JPEG or PNG or PSD
Why Choose Us?
1000+ Happy Returning Clients
18 Years in Business
Competitive Rates
The Process
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Book you Photography Session
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Post / Courier the Garments to Our Studio
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We Shoot the Garments**
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We do all the Post Production
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We provide Web Optimised and High Resolution images
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Organise Pick-up of your Garments
Take Advantage of This Amazing Offer
Call us on 02 9531 0982 or email info@nikita.com.au
Ghost Mannequin Photography Step-by-Step Process
What Is Ghost Mannequin Photography?
Online fashion industry is a rapidly growing and creates high competition for many retailers. Using ghost mannequin photography you provide your customers with a better shopping experience. It not only helps to attract new customers to your online store, but it also helps to maintain your existing ones and generate more sales from returning buyers. So what is ghost mannequin photography? Ghost mannequin photography is a special style of product photography that allows a customer to view a clothing item in a 3D environment. A mannequin, which is usually used by tailors, is used in ghost product photography industry to feature a clothing garment in a way of how it can be seen on a real person. Ghost mannequin photography requires well experience photographer to perform a photo image manipulation and image editing to make a piece of clothing to look flawless and ‘alive’.
A small detail can make a big difference when it comes to ghost mannequin photography. The key to perfect flawless image is a preparation. This is an important step in creating a seamless ghost mannequin photo.
Ghost Mannequin Photography Process
Converting an ordinary photo into ghost mannequin photograph requires a professional expertise, experience, certain equipment and attention to details. Our job is to make your garment to look realistic through bringing out its shapes, shadings and features to life with a ghost mannequin photography. Customers shopping online prefer ghost mannequin photography as it allows them to visualise the garment on themselves. With what is also called invisible mannequin photography, you can easily imagine how a particular garment shape, texture or colour may look on you.
Ghost mannequin photography brings the garment features to a truly realistic focus. Soft and floating garment materials can be easily featured on a mannequin, as if it is on a real person. However, ghost mannequin photography requires a full dedication and specialist touch. There is a certain preparation that needs to take place to ensure that ghost mannequin photographs are true to life images. It requires garment preparation, steaming, removing of dust and dirt, proper attention to details, garment manipulation and handling, creative vision and in-depth knowledge of the photo editing tools.
How The Ghost Mannequin Photography Works?
Prior to producing ghost mannequin photography, we need to carefully plan the photoshooting session and prepare the garment. The garment needs to be styled and photographed in a particular manner to ensure high quality end results.
Garment Sizes
A certain garment size needs to be provided when producing a ghost mannequin photography. The size consistency is an important part as it allows a photographer to fit the garment on the mannequin appropriately without any crisps, folding and misalignment. The consistent sizing also provides continuity throughout the product range. Moreover, this also helps during the post production stage when photographs are being retouched and edited.
Steaming Is Required for Most Garments
Prior to photoshooting the garment needs to be steamed or ironed. In particular, this is a very important process when garment was in package or folded. After removing the garment from package we use a good quality professional steamer to remove the wrinkles. There are instances where we need to use an iron, in this case a special care taken to ensure the garment won’t be damaged by the hot iron. Once that’s done, we take a few extra minutes to ensure that the garment is free from dust, creases and other imperfections. Now we are ready to move to our next phase to get the clothing ready for shooting.
Garment Styling
In the ghost mannequin photography the garments need to be styled and photoshoot in a specific manner to capture precise product features. The material needs to flow naturally on the mannequin without the disturbance to the style of the garment. The customer should be able to see the shape and natural draping of the garment. We may also need to readjust the garment on the mannequin by tucking or pinning it so that the style is displayed properly.
Why Front and Back Garment Images Are The Same Price?
You need to allow your customers to realistically experience the natural garment shape and style, as well as to have a high quality shopping experience. In order to achieve this, we need to present them with a complete garment look, front and back. All clothing is different and customers should be able to appreciate the full image of the garment and not only front of it. In particular, back image is very important when we need to showcase back details, such as feature cut, garment styling and garment embellishments. The front and back will then become two separate images that require equivalent professional photo editing effort.
Swimwear photography, that falls under the ghost mannequin photography, demands particular attention. In this context, both the front and back of the swimwear hold equal importance. For one-piece swimwear, the back plays a crucial role as it showcases intricate design details that must be accurately captured in the photography process. These elements are essential to highlight when photographing swimwear.
Complex Detailed Product Vs Modest Product
There are three main features of the ghost mannequin photography: to showcase the garments in their best light, to drive sales and to strengthen brand identity. Each product needs a certain attention to details. Modest, simple garment like t-shirt may not necessarily require extra care of styling, however when it comes to more complex detailed garments such as evening dress, we need to dedicate a special attention. There are many elements we need to consider when photographing a complex detailed garment. Not only we need to thoroughly consider the details during the photoshoot planning phase, but also, we need to take extra care during the shooting process. Moreover, some complex garments may also come with a specific photoshooting instructions and item handling.
Ghost Mannequin Photography Post Production Process
Ghost mannequin photography requires a professional and experienced specialist. Once the garment is styled and shoot on a mannequin, then the post production phase begins. During this phase, a specialist able to expose the garment interior by manipulating and photo editing images. The garment needs to be showcased in its true colours and shapes.
In the post production phase, the specialist focuses on image sharpness, colour balance, image cropping, removing and modifying the background, garment alignment and so on. It is imperative that during the photo-editing process the garment is cut out identically so that during the image compiling phase the photographs are presented in a seamless manner. When combining images, we then able to expose the garment interior and give it a figure and form. Combining the front and back garment shots we than reveal the garment inside details. With careful planning and attention to detail during the garment preparation and photo shooting we achieve beautiful and professional images that will only strengthen your brand.
FAQs
Is there minimum quantity required to qualify for the special price?
In order to qualify for $20+GST per image special, the minimum quantity of 20 images is required. Please contact us for a quote should you require less than 20 images.
What is included in the price?
We provide all our images, professionally retouched (correcting imperfections), deep etched (background removed) in high resolution (for print) and web optimised formats (for eCommerce).
What are the turnaround times?
Our standard turnaround time is 5-7 business days from the day of the photoshoot. This may vary due to the complexity of the setup and the number of product photos required. Express turnaround times are available.
Do you offer quantity discounts?
YES, please contact us for a special rate.
How do I get my products to you?
Products can be delivered to us using Australian Post or courier of your choice. Alternatively, products can be hand delivered to the studio. Please package your items in a protective manner.
Do you charge studio set up fee?
NO, there is No Studio Setup Fee.
Do I need to clean and prepare my products?
YES, we require products to be clean and ready for shooting to ensure we can maintain high quality standards. Items requiring cleaning will delay the shooting process and may incur additional charges.
What image resolution do I get?
You will receive your images in High Resolution format (~5000px x 5000px 300dpi) and Web Optimised images suitable for your e-commerce website (i.e. 1024px x 1024px). We can prepare your images as JPEG (Standard – white background) or PNG (no background) formats. If you require Photoshop files please let us know.
How do I get the final images?
You will receive the link via email to download your final images.
Do I own the final images?
Once invoice payment and photography project is finalised you get unlimited rights for images use. We provide all our final images to you. We may use the images on our website and/or social media channels as an example of our work.
Garment colour change
Please note that garment colour change is purely done for consistency purposes only. We usually fit every garment of the same style on the mannequin and determine which style fits best. From our experience clients always ask for the colour change if there is a slight difference between the garments’ shape. The one that fits better on the mannequin always wins. Garment colour change is quite a complex process as it requires the post production team to cut and match all the buttons, labels, drawings, wordings that may appear on the garment. Colour changed image is treated as a separate final image. There are no additional discounts associated with this process and can only be determined by the photographer if applicable.
How do I make payment for the photography?
We accept payments via Bank Transfer (EFT), Credit Cards or PayPal. Please note that it is prohibited to use any of the images without finalising the payment first.
How do you ship our products back to us after photography?
When the photographs are complete, we return the products to you, at your cost. If you do not want the products returned, please let us know.
What happens to my products if/when they do not get pick up after the photoshoot?
Product will remain in the studio for 10 business days from the date of the photoshoot. Thereafter products are being recycled.
Terms and Conditions:
*In order to qualify for $20+GST per image special, the minimum quantity of 20 images is required. Please contact us for a quote should you require less than 20 images.
**The payment must be made prior to the photoshoot to prevent any last-minute changes of mind.